The US realty sector is rising without doubt following the death of worldwide recession and the resurgence is drawing new players substantially unknown in the pertinent sector thus far. One of them is surely the New York Times and as per the latest annunciation of the globally celebrated American daily newspaper, it has brought to the fore Real Estate Agent Solutions.
What is Real Estate Agent Solutions then? On the word of New York Times, it is a novel user-friendly e-commerce platform that enables real estate agents to enhance their visibility and upgrade their listings without exhausting their budgets. What is more, by means of this new Real Estate Agent Solution platform, agents achieve more exposure with Featured Agent Property units, new high-visibility weekly display advertising units with key property details targeted to listing search results.
“This new platform gives our real estate clients more exposure for their properties and brands,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. “These unique ad units place an agent’s listing in front of the right local audiences and provide agents with even more tools to reach NYTimes.com’s affluent and influential customers.”
Now we come to another important issue and it is about the features of Real Estate Agent Solutions. These are in the following:
•Display ad unit targeted to search results for seven days;
•Premium placement near the top of search results targeted by location;
•Key property details (photo, price, bed count, neighborhood/city, broker and agent) displayed within the ad unit;
•Links to broker and agent Web sites.
This is also important and keep in mind that Featured Agent Property units are available for $29.00.
The New York Times, to be brief, is an American daily newspaper founded in 1851 and published in New York City. The largest metropolitan newspaper in the United States, “The Gray Lady”—named for its staid appearance and style—is regarded as a national newspaper of record.
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